Until recently, in the last five years,  your in person image was the important one.  Not any longer it’s your on-line image which is super important.  In the first 3 seconds of seeing you, people have already made a judgment about you.  So when people look for you on-line what do they see?  Is your personal brand and/or image consistent across platforms?  Is your profile image attractive and reflective of that brand?

These days Google is the most sought after search engine. Google is the new resume.  What image are clients, prospects, and people in general likely to find when you are being searched? Is it reflecting your unique brand?  Is it current?  Or does the images reflect “stuck in the past.”  Are you using a cropped family vacation photo or an old photo?  Anything over 5 years is a hugh mistake! Images that are 5 to 7 years old should be replaced.  Chances in the last 10 years has given us experience, character, wisdom and depth.  Don’t hide that!

The right pose says it all, and that pose should be unique to your brand.  No generic, cheesy glamour shots!  Your image should reflect who you are and what you do. Eye contact, while there are certain brands that require something different, for the most part making eye contact helps to draw people in.  Making eye contact engenders trust.  And we all know to build a relationship trust is the main ingredient.

Social Media – Facebook – LinkedIn – Twitter – Blog – Your Website are the cornerstone of your online image.  If you are in sales, marketing, especially if you’re self-employed you cannot afford not to be using these tools.

When people look for you on-line what do they see?  Is your image consistent across platforms?  Is your profile image current and reflective of that brand?

Not only is it unprofessional but you’re missing the opportunity to keep your brand as current and as relevant as you are.  Anyone can snap a photo.  Not everyone knows how to make sure you’re unique personality and brand are captured in a way that works for you on-line.

A professional photo speaks 1,000 words about you!